Know today’s priorities
Open one view for sales, margin, inventory, orders, and the issues that need attention now.
PHYSALIA BY HYPERLANE LABS
One retail system.
From insight to checkout.
PHYSALIA brings sales, online orders, inventory, and daily priorities into one operating view—without replacing the systems that already work.
Run your store. Sell online. Know what to do next.
Houston-based launch supportSAK / Forever POS and MJ POS launch pathsYour brand stays yours
ONE
OPERATING VIEWStorefront, POS, inventory, and team workflow
WHY PHYSALIA
Stop piecing your
retail business together.
PHYSALIA helps retail teams see the day, serve customers, and prepare the work that comes next.
Sell online under your brand
Launch a polished storefront with your products, domain, checkout, and customer experience.
Prepare buying and staffing
Turn store activity into reviewable shopping lists, scheduling decisions, and clearer next steps.
HOW IT WORKS
Get your store working
from the same reality.
Choose a workflow and see how PHYSALIA turns the operating picture into the next useful move.
Daily priorities
Know what needs attention before the day gets away from you.
Bring sales, margin, inventory, team context, and store activity into one operating view. Start with the next decision, not another report.
Sales, margin, inventory, and priorities
See it for my business PHYSALIA ONLINE STORE
Sell the product.
Understand the business.
Powered by AURELIA
AURELIA powers the branded customer and commerce experience. PHYSALIA connects what happens next—catalog, orders, delivery, returns, and customer follow-through—to your operating day.
- Your domain, logo, colors, and catalog
- Cart, checkout, customer accounts, and promotions
- Pickup, delivery, returns, support, and order urgency
- A permanent ecommerce-first plan with no POS dependency
SIMPLE MONTHLY PRICING
Choose how connected you want to be.
Start with daily retail tools, add a branded Online Store, connect an eligible POS, or expand into managed automation as the business is ready.
Start free
PHYSALIA
$0/ month
Start with daily store tools before connecting a POS.
- ✓Daily operating workspace
- ✓Store notes and shopping lists
- ✓Base workforce scheduling
- ✓AI Analyst Lite and training
No payment method required. POS-connected reporting begins only after a supported setup is complete.
Start freeEcommerce first
PHYSALIA Online Store
$100/ month
The permanent $100 option for retailers who want ecommerce without a POS connection.
- ✓Everything in PHYSALIA
- ✓Branded storefront powered by AURELIA
- ✓Catalog, cart, checkout, and accounts
- ✓Orders, delivery, returns, and support
Standard monthly price with no POS dependency. Choose this when ecommerce is the priority or your POS is not yet compatible.
Launch my online storeCompatibility-dependent upgradeMOST POPULAR
PHYSALIA Online Store + POS
$100/ month
A temporary promotional upgrade for retailers with a confirmed compatible POS.
- ✓Everything in Online Store
- ✓Guided connection for launch-supported POS systems
- ✓Connected reporting and inventory context
- ✓Forecasting, reorders, and source-backed AI
$100/month for the first 12 billed months, then $200/month. Sign by September 30, 2026. New retail customers; one promotional term per business; POS compatibility and launch scope must be confirmed before enrollment.
Confirm my POS fitFull platform
PHYSALIA + Automation
$300/ month
Add managed workflows after the connected foundation is ready.
- ✓Everything in the connected POS plan
- ✓Managed order and POS workflows
- ✓Notifications, webhooks, and integrations
- ✓Priority launch and workflow planning
Monthly platform price. Automation scope, dependencies, and human review boundaries are confirmed before launch.
Plan my full platformPOS compatibility and integration scope are confirmed during your walkthrough. Taxes, hardware, payment processing, and custom third-party fees are not included unless stated in your order.
CLEAR BEFORE YOU COMMIT
Keep your POS. Keep your brand. Know the launch plan.
We confirm the systems, data, responsibilities, and rollout before a paid POS plan begins—with hands-on Houston launch support.
SAK / Forever POS
A guided adapter and onboarding path exists. Final coverage depends on provider access, merchant configuration, and available data.
MJ POS
A guided adapter and onboarding path exists for supported data. Optional workflows remain subject to access and validation.
A launch your team can adopt
We map the current setup, define the first win, and test the launch path with your team before calling it ready.
POS compatibility and integration scope are confirmed during your walkthrough. Named providers are compatibility references, not implied certifications, endorsements, or partnerships. Read the compatibility details.
BUILT BY HYPERLANE LABS
Focused on making retail easier to run.
Hyperlane Labs is the company behind PHYSALIA. We build the retail operations and intelligence platform—and AURELIA, the commerce engine that powers PHYSALIA Online Store.
Visit Hyperlane LabsCOMMON QUESTIONS
Still thinking it over?
Do I need to replace my current POS?
No. PHYSALIA works around the systems that already serve your store. SAK / Forever POS and MJ POS have launch-supported paths; every connection is confirmed before enrollment.
Can I start before connecting a POS?
Yes. The free PHYSALIA starting point provides daily store tools without requiring a payment method. POS-connected reporting becomes available only after a supported setup and first store data update are complete.
Why are both paid plans currently $100?
The $100 PHYSALIA Online Store is the permanent ecommerce-first option and does not depend on POS compatibility. Through September 30, 2026, eligible new retailers can receive the connected POS plan for the same $100 monthly price for 12 billed months; it then becomes $200 per month.
Will the online store look like my brand?
Yes. PHYSALIA Online Store, powered by AURELIA, supports your domain, logo, colors, catalog, and storefront style. Your customer experience should feel like your business.
Does the AI make decisions for my team?
No. PHYSALIA can surface patterns, sources, and recommendations, but high-impact actions remain visible, reviewable, and human-controlled.
What can we prove during a guided launch?
We agree on the starting data, the first workflow to improve, and the measures that matter before launch. Results are shared as customer proof only after they are measured and approved.
PHYSALIA — “fi-SAY-lee-uh”
See what the right starting point looks like for your store.
Tell us where the business is today. We'll map the shortest credible path to better intelligence, branded ecommerce, connected POS operations, or the full platform.