TRUST & DATA
Privacy Policy
Effective July 26, 2026
This policy explains how Hyperlane Labs, the company behind PHYSALIA, collects and uses information on the PHYSALIA marketing website. PHYSALIA is Hyperlane Labs' retail operations and intelligence platform; PHYSALIA Online Store is powered by AURELIA. This policy does not replace the data-processing terms in a signed PHYSALIA customer or partner agreement.
Information we collect
When you submit a walkthrough or partner form, we collect the information you provide, such as your name, work email, business, role, store footprint, plan interest, current systems, and goals. Our hosting and form-delivery providers may also process standard request information such as IP address, browser type, device information, timestamps, and referring pages for security and delivery.
How we use information
We use this information to respond to inquiries, evaluate product or integration fit, plan demonstrations and launches, provide requested information, protect the website from misuse, improve our marketing experience, and comply with legal obligations.
Form delivery and service providers
Website form submissions are delivered to info@hyperlanelabs.com through FormSubmit. We may use hosting, email, security, and professional-service providers that process information for us under their own terms. We do not sell personal information or use this marketing site to run interest-based advertising.
Retention
We keep inquiry information only as long as reasonably needed to respond, maintain business records, protect our rights, or meet legal obligations. A signed customer or partner relationship may require different retention terms stated in the applicable agreement.
Your choices
You may ask to access, correct, or delete information you submitted, or ask us to stop marketing follow-up, by emailing info@hyperlanelabs.com. We may retain limited records where required for security, legal, or contractual purposes.
Security and children
We use reasonable administrative and technical safeguards, but no internet transmission is guaranteed to be completely secure. This business website is not directed to children under 13, and we do not knowingly collect their personal information.
Changes and contact
We may update this policy as the website or our practices change. The effective date above identifies the current version. Questions can be sent to info@hyperlanelabs.com.